Campaigns

One drop in the eye – Një pikë në sy

In 2012 the first national Brucellosis Vaccination Campaign was carried out. The PAZA Project, together with the Ministry of Agriculture, Rural Development and Water Administration, developed jointly the strategy and implemented a very successful public awareness campaign.

Strategic Approach

• Combination of information, advertisement and strong PR activities
• Combination of a concentrated massive publicity campaign on major national TV stations with extensive use of local TV stations
• Combination of mass media with numerous meetings and field days on in the region directly communicating with farmers

Bi-annual Public Awareness Campaigns starting from spring 2014

Financial and technical support for planning, implementation and monitoring the national rabies oral rabies vaccination program for Albania was one of the key activities of the PAZA Project.
Albania started implementing the national rabies vaccination program in spring 2014, in line with the an agreement signed by all Western Balkan states for controlling and eradicating this dangerous disease in the region.
Informing the general public about the ongoing vaccination campaigns every spring and every autumn and raising public awareness in general about how to protect against the risk of being infected was of crucial importance for successfully implementing this program.

Communication with General Public

Core element of the communication was a 30 sec TV spot conveying the key messages:
Rabies can kill you
Beware of foxes and dogs with strange behavior
Don’t touch baits
The spot is regularly broadcasted timely for each spring and autumn vaccination campaign.

Communication with schools and students

Based on a memorandum of understanding between the Ministry of Agriculture and the Ministry of Education over 2000 schools in Albania received two times per year an information package consisting of a letter from the Ministry of Education, special in-depth information fact sheets for teachers, leaflets and posters. Since spring 2014

Communication with hunters

Final report 2014 Spring Oral Rabies Vaccination Campaign in Albania